Which Cannabis Marketing Agency Services Does Your Brand Need?

Published:

11/1/2024

Updated:

11/1/2024

In the cannabis industry, finding the right marketing approach can feel like an uphill battle. With strict regulations, intense competition, and a market still finding its footing, it’s tough to know which strategies will actually work for your brand. A top cannabis marketing agency like Latched Agency understands this and can help you cut through the noise and reach the right people.

Cannabis is anything but typical, and neither are the marketing strategies that work best for it. If you’re managing a cannabis business, your brand needs more than a one-size-fits-all approach. Let’s help you get started with the services that will help you reach your goals.

Why Opt for a Cannabis Marketing Agency

Unlike traditional marketing, a cannabis marketing agency knows how to get your brand seen and heard while staying within legal boundaries. Working with a top cannabis marketing agency means you get a team that understands digital marketing, email marketing, and SEO for cannabis.

Cannabis Marketing Agency Services for Different Industry Segments

Every segment in this industry faces its own challenges and goals, and the right marketing strategy depends on understanding those unique needs. So, what type of cannabis business are you running? Let’s look at the challenges you might be facing, the goals that suit your business, and the best cannabis marketing services to help you reach them.

Hemp & CBD Industry

CBD and Delta 8 brands, retail stores, and e-commerce sites face strict ad regulations and fierce competition. And let’s not forget: educating consumers on the benefits and legal status of hemp products is a big task.

COMMON CHALLENGES

Regulatory Restrictions on Ads: Advertising CBD and Delta 8 products isn’t straightforward. Platforms like Google and Facebook have rules that make it tricky to run ads without getting flagged.
Competitive E-commerce and Local Markets: The CBD market is booming, which means it’s also crowded. Everyone’s vying for customer attention, so having a strong online presence is key.
Consumer Education on CBD Benefits: Not all consumers understand the benefits or legality of CBD and Delta 8 products. Your brand needs to communicate this clearly and compliantly.

PRIMARY GOALS

Drive Online Traffic and Conversions: More traffic means more eyes on your products, which leads to more sales. Our cannabis SEO services target keywords that attract ready-to-buy customers to your site to boost visibility and engagement.
Build Brand Credibility and Educate Consumers: Consumers trust brands that keep them informed. A cannabis content marketing strategy that focuses on product benefits, legality, and clear information builds that trust and positions you as a leader in the CBD world.

RECOMMENDED SERVICES

SEO for Cannabis: Boost your visibility with a strong cannabis SEO strategy. Our cannabis SEO company focuses on CBD-specific keywords that help your brand rank higher on search engines, whether you’re targeting local customers or a national audience.
Cannabis Email Marketing: Engage your audience with targeted emails that educate, inform, and encourage repeat purchases. It’s the perfect way to keep customers in the loop about new products, benefits, and industry news.
Cannabis Content Marketing: Educate your consumers while building credibility with valuable content. Blog posts, articles, and guides on the benefits and uses of CBD help your audience feel informed and build brand loyalty.

Medical and Recreational Cannabis Industry

In the cannabis industry, reaching your audience is just the beginning. If you're managing a medical dispensary, clinic, or a larger operation like a Multi-State Operator (MSO) or Licensed Producer (LP), the challenges go way beyond typical marketing. This industry is highly regulated and constantly evolving, so it’s tough to keep up and stay compliant. That’s where a cannabis marketing agency can make a difference.

COMMON CHALLENGES

Multi-State Regulations and Compliance: Each state has its own set of rules, and keeping up with them is a major task, especially if you’re operating in more than one state.
Building a Strong Brand Reputation: Cannabis still faces stigma, and as a business in this field, building a trustworthy image is essential.
Scaling and Expanding: For MSOs and publicly traded companies, growth is the name of the game. But expanding means you need to keep consistent branding and compliance across all locations.

PRIMARY GOALS

Build a Recognizable and Trusted Brand: People need to feel they can trust you. A strong brand isn’t just about great products; it’s about consistent messaging that builds credibility.
Increase Reach Across Locations and Platforms: When you’re spread across multiple locations, it’s essential to reach customers in each area. A cannabis SEO agency can boost your reach through local SEO for dispensaries and targeted digital marketing.
Maintain Compliance with State and Federal Regulations: Staying compliant isn’t optional. A specialized cannabis marketing agency understands how to create ads, content, and campaigns that keep your business in line with both state and federal laws.

RECOMMENDED SERVICES

On-page SEO Strategy: Getting found online is essential. Cannabis SEO services focus on keywords relevant to your brand to boost your visibility in search results and ensure customers can find you easily.
Local SEO for Dispensaries: When it comes to expanding reach, local SEO cannabis strategies help your brand show up in location-based searches and bring customers to each of your dispensary locations.
Cannabis Content Marketing: Building brand trust starts with great content. A cannabis content marketing plan focuses on educating your customers and creating a reputable image. Blog posts, industry updates, and guides keep people informed and engaged with your brand.
Cannabis Email Marketing: Keep your customers in the loop with targeted, compliant emails that promote new products, events, and company news to help you stay top-of-mind.

Ancillary Cannabis Businesses

If your business supports the cannabis industry—whether you’re in software, consulting, accounting, legal services, smoke shops, or seed supply—you know that standing out in a niche market takes a solid strategy. Ancillary businesses have their own set of challenges, like making it clear how essential your services are to the industry and building strong, lasting connections with B2B clients.

COMMON CHALLENGES

Standing Out in a Niche Market: With so many support services available, you need to show what sets you apart.
Raising Awareness of Your Value: It’s essential to get the word out about how your service strengthens the cannabis industry.
Building Credibility and Trust: B2B clients need to see you as a reliable partner who knows the cannabis world inside and out.

PRIMARY GOALS

Boost Visibility and Attract B2B Clients: Get your name in front of the right audience so they know exactly where to turn for reliable support.
Educate the Market on the Value of Your Services: Demonstrating how your services benefit cannabis businesses makes it easier for clients to see your value.

RECOMMENDED SERVICES

Social Media & B2B Marketing: LinkedIn is where business happens, and with B2B marketing focused on this platform, you can reach cannabis professionals and decision-makers directly. A top cannabis marketing agency helps craft LinkedIn campaigns that build authority and drive connections.
Content Marketing & Blogging: Positioning yourself as an industry expert is key. Through informative blogs, guides, and white papers, you’ll keep clients engaged while positioning your business as a go-to source for cannabis industry knowledge.
Technical SEO: For ancillary cannabis businesses, technical SEO is key to making sure your website runs smoothly and ranks high. It involves optimising your site’s speed, structure, and mobile experience to ensure search engines (and customers) can find you quickly. Cannabis SEO companies focus on these technical aspects so that your business stays competitive and accessible to your B2B clients.
Link Building: Building credibility in a niche market starts with quality backlinks. Link-building for ancillary cannabis businesses means connecting with reputable sites in your field, which boosts your site’s authority and search rankings. A cannabis marketing agency can help you secure these valuable links to make your business more visible to potential clients and partners.

Choose the Right Cannabis Marketing Agency for Your Needs

Not every agency has the experience to navigate cannabis compliance or understands the hurdles of each segment in the industry, so choosing carefully matters. Think about where your business stands, what you’re trying to achieve, and the obstacles in your way. Knowing your priorities can help narrow down the services that will make the most impact.

At Latched Agency, we specialise in helping cannabis brands reach their goals. Get in touch with us for a consultation and let’s talk about the solutions that can take your brand to the next level. Book an intro call today!

Which Cannabis Marketing Agency Services Does Your Brand Need?

Ready to grow your business with cannabis marketing?