SEO is about making your website more visible on search engines like Google. This involves navigating a unique set of challenges for hemp businesses due to the industry's competitive nature and regulatory limitations. Our approach combines industry knowledge with SEO expertise to create strategies that are effective and compliant with industry regulations.
- Keyword Research
Keywords are the foundation of SEO. They are the terms and phrases that your potential customers use when searching for hemp products or information online. We start by conducting thorough keyword research, focusing on highly relevant terms to your hemp business. This involves identifying a variety of highly relevant and search intent focused keywords, ensuring we target the right people at the right time in their customer journey.
- On-Page SEO and Off-Page SEO
Our SEO strategy combines on-page and off-page techniques for optimal website visibility and ranking. On-page SEO fine-tunes your website's content and structure, focusing on keyword relevance, user experience, and mobile optimization. Off-page SEO builds your site's authority through quality backlinks, strong social media engagement, and influencer partnerships. Together, these approaches drive traffic and credibility to your brand, ensuring a robust online presence.
- Local SEO and National SEO
Our SEO approach for hemp businesses combines local and national strategies. For local SEO, we optimize your Google Business Profile and create locally-targeted content, enhancing visibility in local searches for customers nearby. On the other hand, our national SEO focuses on broader keywords and content that resonates across the country, leveraging national directories for wider reach. This dual strategy ensures your business is visible both locally and nationally.
Content marketing is one of the best tools for connecting with your audience, educating them, and building brand loyalty. We specialize in crafting and executing hemp content marketing strategies that resonate with the unique dynamics of the hemp market.
The type of content you create is crucial in attracting and engaging your audience. At Latched, we understand that each piece of content serves a purpose and offers unique benefits. Here, we delve into the different types of content we create and how they contribute to your hemp product marketing success.
- Blogs: Consistent blog posting targeting relevant keywords improves your website's SEO sustainably. This drives more organic traffic to your website, making your brand more visible to potential hemp customers searching for hemp products online. Given hemp's unique aspects and misconceptions, using blog articles to educate your audience is highly effective.
- Educational Articles: Articles are more in-depth than blogs and are crucial in establishing your brand as a thought leader in the hemp industry. Long-form content for SEO covers topics comprehensively and is favored by search engines, especially when employing a content pillar cluster model. They can significantly improve your website's authority.
- Product Descriptions: Effective product descriptions go beyond technical details. Comprehensive and transparent product descriptions can build trust. By clearly explaining what the product is, its uses, and its benefits, you help customers make informed decisions, which is particularly important in the hemp market.
- FAQs: A well-crafted FAQ section can educate your audience, providing clear and concise answers to their most pressing hemp related questions. FAQs are also a great opportunity to incorporate long-tail keywords and conversational phrases that people might use in search queries.
