Cannabis Content Writing Services

Our team of expert cannabis content writers enables us to deliver content that are creative, on-brand, and SEO-optimized.

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We work with some of the most recognizable names in cannabis

What is Cannabis Content Writing?

Cannabis content writing is all about creating tailored content for businesses in the cannabis field. In cannabis content writing, the content is tailored to resonate with audiences interested in cannabis products and services. This could include educational articles, product descriptions, blog posts about industry trends, and more.

And that's where a content writing agency for cannabis companies comes in – Latched has the skills and the know-how to ensure your content does exactly that

Our Cannabis Content Writing Services

Latched's cannabis content writing services combine creativity, industry know-how, and SEO expertise to produce high-quality content that engages and informs. Our team of experienced cannabis writers know how to make content that is evergreen, grabs people’s attention, and fully complies with industry and legal standards.
Our Service Offering Includes
Blog Posts

We create engaging, informative blog articles that connect with your target audience. Topics are carefully selected to align with your brand's messaging and audience interests. These posts are built out using a Content Pillar-Cluster model, enhancing your SEO efforts and leading to increased organic traffic.

Landing Pages

Our landing pages are designed to captivate visitors, focusing on converting interest into action. Each page is structured to guide visitors toward deciding whether to purchase or sign up for more information. Understanding user intent is paramount when writing content for these types of pages.

Product Descriptions

Compelling descriptions that vividly showcase the benefits and features of your cannabis products. These descriptions are crafted to be clear, concise, and compliant with industry regulations while highlighting what sets your products apart. We also recommend optimum lengths for this content as all too often these pages can be too long or too short.

Educational Articles

Informative content that establishes your brand as a knowledgeable leader in the cannabis industry. Content ranges from beginner-level explanations to in-depth discussions on advanced topics. These articles are geared towards educating your audience about various aspects of cannabis.

SEO Optimized Content

All content is optimized for search engines, ensuring better visibility and higher rankings in search results. This includes keyword integration and adherence to SEO best practices. While we always have a human-first approach to content writing, it’s important that we tick all of the SEO boxes too.

Other Content Types

As a versatile cannabis marketing agency with a wider and diverse team of content writers, we can turn our hand to many content types beyond what’s listed here. This includes press releases, email marketing campaigns, social media posts, white papers, e-books, and much more. We approach all content we create with the same level of data-lead precision.

The Latched Cannabis Content Writing Process

How We Approach Content Writing
Step 1: Conducting In-depth Research

First, we analyze your existing content to build on successes as well as scope out your competition to identify content gaps. It's all about figuring out what will work best for your brand. We dig into search queries and topic ideas that resonate with your market and offer value to your target audience. 

Step 2: Creating the Content Brief

Next, we get down to the specifics of your project with content briefs. These must be tailored to the insights we've gathered from our research. Our briefs lay out everything from your target topics, queries, and keywords, to your tone of voice, recommended article structure, and accompanying images and infographics. It's the blueprint for your content, ensuring we hit every mark you aim for.

Step 3: Finding the Perfect Cannabis Writer for You

With the brief in hand, we review through our team of experienced cannabis writers to find the writer who fits your project like a glove. We're picky about this, ensuring they fit your needs, subject matter, and your tone of voice. Then, we huddle up with them, filling them in on all the crucial details and guidelines to ensure they're on the same page.

Step 4: Crafting And Proofreading The Content

Our chosen writer gets down to business, turning that brief into engaging, informative content, and consistent with your house style. Once the draft is ready, it goes through our meticulous but swift proofreading process. Before the draft is sent to you, it is reviewed by our team in light of the brief and we provide our expert feedback, especially from an SEO perspective.

Step 5: Feedback and Timely Updates

The first draft will be shared with your team for review after we have added our feedback. This draft will then go back to our writer and any updates will be made in a timely fashion. This process quickly becomes streamlined as everyone becomes more familiar with ways of working. Within no time, first drafts will need minimal updates and content can be published and gaining traction that much more quickly.

Step 6: Pushing the Content Live

Once the content is ready and everyone is happy to publish, we can prepare it in your CMS and you can push or live or we can do that too. It all depends on what you’d prefer. We check that the content is properly formatted and SEO friendly, as well as optimizing it with schema markup and requesting speeder indexing with Google Search Console. We ensure that your content has the best possible chance of being successful.

Why Cannabis Content Is Important for Your Website

Your website needs to do more than just look good. Having quality, SEO-friendly content on your cannabis website is also crucial. This is where specialized cannabis content comes in. Let's explain why quality cannabis content is vital for your online success.
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  • Educating Your Visitors: The cannabis industry is always evolving. This means your website should be a reliable source of current and up-to-date information. Well-crafted cannabis content turns your site into an educational hub, drawing in visitors looking for trustworthy information.
  • Boosting Your SEO: SEO-optimized content is your ticket to higher and long-term visibility on search engines. It's about targeting the right keywords and creating engaging, informative content that ranks well, increasing the quantity and quality of traffic to your website.
  • Legal Compliance: The cannabis industry is heavily regulated and the legislation is always evolving. Your website's content needs to navigate these regulations expertly. This ensures you stay legally compliant while providing your audience with accurate information that is factually accurate.

Why Choose Latched for Your Content Writing Needs

Selecting the right cannabis content writing agency for your brand can be a game-changer. Here's a look at why Latched is the ideal choice for your cannabis content needs.
How We're Different
Trustworthy SEO Experience

At Latched, we bring a wealth of experience in cannabis SEO. This experience has built a unique trust with our clients, many of whom keep returning for our reliable services. With us, you're choosing a partner who understands how to navigate the complexities of SEO in the cannabis industry.

Premium Content

In cannabis content writing, the difference between good and great content can significantly impact your business. We aim to surpass your expectations with every piece of content and ensure it is contributing to achieving your marketing and business goals.

Expert Team

In cannabis content writing, the difference between good and great content can significantly impact your business. We aim to surpass your expectations with every piece of content and ensure it is contributing to achieving your marketing and business goals.

Advanced Tools

Latched stays ahead of the curve with innovative digital tools that produce outstanding content. These tools allow us to customize content that aligns perfectly with your needs and business objectives. From keyword optimization to content structuring, tools such as Surfer SEO, Ahrefs, and SEMrush help craft appealing and effective content that drives traffic and engagement.

Results-Driven Content

Our focus is on delivering content that converts. We understand that the ultimate goal of your content is to engage your audience, generate leads, and grow your business. Latched's cannabis content writers are dedicated to creating original, compelling content that captures the essence of your brand and speaks directly to your target audience.

Client-Centric Service

Your satisfaction is our priority. Latched's client-oriented approach means we're flexible, responsive, and committed to your content goals. We collaborate closely with you, ensuring that all the content we deliver aligns with your vision and business objectives. From content calendars to weekly calls, our process is transparent, inclusive, and tailored to meet your unique needs.

"I'd recommend working with Latched because they're attentive to detail, and they provide a one-on-one experience that I value very much. I think it's important to have a company that's attentive to your needs and your requirements."
Guy Gilron, MSc, RPBio, ICD.D
Founder, Borealis Environmental Consulting Inc.
Borealis Environmental Consulting Inc logo

Frequently Asked Questions

What does a cannabis content creator do?

A cannabis content creator specializes in producing engaging and informative content for the cannabis industry. This includes blog posts, articles, product descriptions, and educational content. Their job is to communicate complex cannabis-related topics in an easy-to-understand way. They must also be aware of the legal aspects surrounding cannabis content and marketing. Their goal is to enhance brand visibility, educate consumers, and drive engagement by providing valuable and compliant content.

What is a cannabis copywriter?

A cannabis copywriter is a professional who writes persuasive and compelling content specifically for the cannabis industry. Their work includes creating product descriptions, ad copy, marketing materials, and website content that informs, persuades, and engages the target audience. A cannabis copywriter must understand the nuances of the industry, including legal regulations and market trends, to craft compelling copy that resonates with consumers and aligns with the brand's voice.

What is CBD content writing?

CBD content writing involves creating informative and engaging content about CBD (cannabidiol), a non-psychoactive compound found in cannabis. This type of content covers health benefits, usage, legal status, product reviews, and industry news. CBD content writing aims to educate readers about CBD, its applications, and its benefits while adhering to legal guidelines. Businesses in the CBD sector need to provide accurate and trustworthy information to their audience.

What do cannabis content writing services include?

Cannabis content writing services encompass a range of content creation tailored for the cannabis industry. This includes blog posts, articles, product descriptions, educational content, and marketing materials. These cannabis content writing services focus on delivering high-quality, SEO-optimized, and legally compliant content. They also involve research to stay updated on industry trends and regulations. The objective is to provide value to the target audience while enhancing the cannabis brand's online presence.

How many words can cannabis content writers write per month?

The number of words cannabis content writers can produce per month varies based on several factors, such as urgency, content type, topics, requested expertise, and volume. At Latched, our content writers and proofreaders can produce approximately 100,000 words monthly without compromising quality or facing delays. This output ensures a steady flow of content to meet clients' diverse needs in the cannabis industry.

Learn More About Cannabis Marketing

Learn the ins-and-outs of cannabis marketing by reading the our Cannabis Marketing Blog. We regularly post free in-depth resources to equip cannabis businesses with cutting edge strategies.
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The cannabis marketing agency built to beat marketing restrictions and drive consistent revenue growth through innovative cannabis digital marketing services.

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