We start by examining your brand, website and competition. This initial analysis is vital for prioritizing our SEO approach. We delve into your online presence, drawing insights to craft a strategic SEO plan that aligns with your business goals. By targeting the keywords your potential customers use, we focus on improving the quality of traffic to your site - not just the quantity.
The next step involves a comprehensive optimization of your website and its content. We focus on enhancing your site's structure, improving user experience, and ensuring it's optimized for search engines. Our team of cannabis content experts work to create engaging content that truly resonates with your target consumer and boosts your search rankings.
Understanding the significance of local visibility, our local SEO strategies are designed to make your dispensary stand out in your target markets. We optimize local listings, ensure accurate representation across directories, and implement local link-building strategies. This localized focus helps make your dispensary the go-to choice for local customers.
As well as optimizing the on-site elements of your website such as your product pages, blog articles, and site performance, we ensure that your off-site SEO is also working in the same direction. This includes various link building methods such as link reclamation, content syndication, and media enquiries, but also includes optimizing Google Business Profiles and Bing Places for Business.
SEO is an evolving landscape, and our work is continuous and iterative. We monitor your website's performance, tracking changes in search rankings and organic traffic flow. This ongoing analysis allows us to make informed decisions and adapt our strategies to keep your dispensary competitive in the dynamic cannabis market.
In the cannabis dispensary world, your online content is as important as your physical store. As well as outlining your products, your website needs to establish your brand as an leading authority. We can help you achieve this by:
